6th HUM Awards · Case study
HUM Awards 2018
The 6th HUM Awards, brought to a Canadian arena by DML.
- Date
- Saturday, July 28, 2018
- Venue
- FirstOntario Centre, 101 York Blvd, Hamilton, Ontario
- Organized by
- Digital Media Limited
- 100+
- TV artists, performers, media personalities & celebrities
- 4 hrs
- Non-stop performances & award distributions
- ~15,000
- Attendees expected
- Global
- Aired to HUM Network’s viewers worldwide
Overview
The event
Achieving new milestones while soaring to greater heights of success, the 6th HUM Awards showcased Pakistan’s prominent celebrities, actors, musicians, dancers and exhilarating performances at the FirstOntario Centre in Hamilton, Ontario.
After Karachi, Dubai and Lahore, the 6th HUM Awards was set to light up Canada’s sky with the crème de la crème of the entertainment industry. Digital Media Limited (DML) organized the HUM Awards on a grand scale, giving HUM Network’s viewers in Canada the opportunity to see their favourite media personalities live in action.
DML is an exclusive sales and distribution partner for HUM Television Network in Canada. HUM is Pakistan’s leading entertainment television channel, frequently rated as the prime entertainment channel in Pakistan and one of the top-rated television channels in the South Asian sub-continent.
Gallery
On the night
Scope of work
What DML delivered
- Event organization
- DML organized the 6th HUM Awards in Canada on a grand scale at the FirstOntario Centre.
- Sales & sponsorship
- Sales and sponsorship were handled by DML’s sales & marketing team.
- Ticketing
- Tickets were sold through Ticketmaster and authorized retail locations.
- Hospitality
- Hotel partnerships for guests at InterContinental Toronto Centre and Sheraton Centre Toronto Hotel.
- Media & event inquiries
- A dedicated DML event coordinator managed media and event inquiries.
- Broadcast
- The show was aired on television to HUM Network’s viewers globally.
Figures marked “expected” or “planned” are from the event’s published pre-show materials.
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